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Motion Ads Palm Beach
All work

SpecFitness studiosClass highlight0:15

The 15-second intro class

A whole class, cut down to the part that makes you want to try one.

This is spec work. We made it to show the format. It is not a client ad, and it makes no claim about results.

The brief
A studio wants more people to book a first class. The clips exist. Nobody has time to cut them.
The idea
Open on the loudest second of the class. Three quick cuts. End on the intro offer and one button.
Final ad ยท spec cut, not a client ad

Stills

  • Spec still: Cold open on the hardest rep
    01Cold open on the hardest rep
  • Spec still: Three cuts, no music changes
    02Three cuts, no music changes
  • Spec still: Offer card and button
    03Offer card and button

Credits

Concept and edit
Motion Ads Palm Beach
Footage
Phone clips from a class, filmed by the studio
Status
Spec. Not a client ad.

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Ten seconds with the person who will actually teach you.