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All work

SpecFitness studiosThe offer0:10

The first-week pass

One offer, said once, clearly. Then a button.

This is spec work. We made it to show the format. It is not a client ad, and it makes no claim about results.

The brief
The studio has a good intro offer, but it is buried on a pricing page.
The idea
Put the offer in the first two seconds. Show the room. Repeat the offer on the end card.
Final ad ยท spec cut, not a client ad

Stills

  • Spec still: Offer in the first two seconds
    01Offer in the first two seconds
  • Spec still: The room, mid-class
    02The room, mid-class
  • Spec still: End card
    03End card

Credits

Concept and edit
Motion Ads Palm Beach
Footage
Wide clips of the room during class
Status
Spec. Not a client ad.